Why An Ad Tracker Could Be Your Most Important Internet Marketing Investment by Malcolm Leyshon

Investing in a high quality ad tracking program is essential if you're serious in making money with affiliate programs. It will also be important to learn how to use the program to constantly monitor and improve the performance of your advertisements.


How does an ad tracking program work?



The process in setting everything up is quite simple. When you're ready to post an advertisement or affiliate link, you will want to replace that link with an ad tracker link. This is set up using your ad tracking program. All you have to do is enter your original link into the program that you want to track, and then click a button. The program will then generate a tracking link which you use in place of the original link.



For example, if you want to write a classified ad without using a tracking URL, you would just add the URL of the web page in the classified ad. But, when you use an ad tracker to monitor your advertisements, you enter the original web page URL into the ad tracking program, and then you insert the new tracking URL that was generated into the classified ad.



If you don't use a tracking URL, then any clicks on that link can't be tracked. You'll have no idea how many clicks it receives or where the traffic is coming from. On the other hand, tracked URL's will allow you to see when somebody clicks on the link. You will be able to see exactly how many people have clicked on that particular link.



Why is it important to track your ads?



Any active marketer will have numerous advertisements placed in various spots across the internet. If they don't track their ads, they have no way of knowing which ads are effective and which ads are not. They'll have no way of systematically improving their ad performance.



The marketers who track their advertising are able monitor which ads perform well and which perform badly, and adjust accordingly. When an ad is replaced, the new ad will be tracked, and its performance can be measured through the ad tracking software. This is simple but very powerful because if it's consistently applied, your ads are guaranteed to improve over time as you filter out the losers and run with the winners.



When you realize how simple the concept of ad tracking actually is, it is amazing to know that so-called Internet marketers shy away from using it. Yes, ad trackers do require a little more work, but a little effort can bring much greater efficiency and profit potential.



Most ad tracking programs will show you more than just the number of clicks a URL generates. They can also track where your traffic is coming from and record IP addresses and time logs. You will be able see first-time and repeat visitors as well as the keywords they used to find your web pages. You will also be able to monitor additional activity on your website.



Utilizing an ad tracker is important to see what works and what doesn't work with your advertisements. Without an ad tracker, you are marketing in the dark.